German luxurious style home MCM has teamed up with sports activities model PUMA.
The 2 type giants labored collectively in 2018 to launch a particular version of PUMA’s iconic Suede. This time round, the PUMA x MCM vary goals to seize “the charisma and pleasure of all issues basketball”.
Basketball celebrity Mikey Williams was additionally drafted as a triple-double for the worldwide marketing campaign.
“The love between luxurious and sport is evident on this second collaboration now we have created with MCM, the traditional particulars of each German manufacturers are seen within the design and building,” stated Heiko Desens, PUMA’s International Inventive Director. “The primary time we labored collectively was an prompt hit, I am positive it is going to occur once more and everybody will likely be excited for what’s to return.”
“The collaboration between MCM and PUMA tells an ideal story of the heritage of each manufacturers, but additionally how vital tradition is to MCM and the connection to all matters related to our client – from sports activities, music, to the affect of avenue tradition for luxurious manufacturers” , stated Dirk Schönberger, MCM International Model Officer.
PUMA and MCM deliver the ball each on and off the courtroom – with a dramatic three-drop launch. The primary was on September 8 with present love that includes a one-of-a-kind MCM version of the PUMA Slipstream Lo, a reinvented courtroom traditional that will likely be adorned with Visetos Monogram cognac components – a long-standing Haus hallmark. October sees the second drop SeemThe PUMA Slipstream Lo will likely be adorned with black and white detailing and adorned by the gorgeous MCM Cubic Monogram for a whole visible field, the shoe is introduced with some Mikey Williams magic.
The third and last installment of the collaboration will launch within the first half of 2023, with a trendy tackle athletic classics, vibrant ready-to-wear merchandise and an eye catching distinctive version of the PUMA TRC Blaze Court docket shoe.
The primary drop of the PUMA x MCM Slipstream Lo was out there globally beginning September eighth at MCM Worldwide in-store and on-line and beginning September tenth globally at choose PUMA shops and its luxurious distribution companions for a retail value of 500 EUR.