Sander Maertens, Head of Center East at Adyen emphasizes the buying wants of consumers, how know-how improves the client expertise and to solely spend money on options that may truly profit consumers.
Whereas buyer satisfaction is all the time a precedence, it may be tough to outline what prospects need. Do they actually use loyalty playing cards? Do they wish to obtain the model’s app? Are these the options entrepreneurs ought to give attention to?
When eager about new applied sciences to implement, it is vital to start out from the client’s perspective first. Following new digital traits with out adequate shopper insights may result in investments in irrelevant buyer options.
So we requested over 1000 buyers within the UAE and 40,000 buyers around the globe to search out out what their actual buying wants are. The outcomes of our 2022 Retail Report gave us the dear solutions we had been on the lookout for.
Let’s begin speaking numbers.
We realized that 83% of UAE buyers usually tend to store from retailers that use know-how to reinforce their buying expertise, creating an enormous alternative for manufacturers that get it proper.
Beginning with loyalty packages. One of many options that might truly be appreciated by prospects is “fee loyalty”. In keeping with our survey, 86% of UAE buyers anticipate retailers to make use of know-how to make their loyalty packages simpler and more practical, and 68% usually tend to store at a retailer if this system their loyalty card works robotically by way of their fee card. At Adyen, we assist our retailers by connecting their loyalty program to the client’s bank card. This may permit retailers to attach their loyalty program throughout all their gross sales channels by way of a single platform. Customers will now not be pissed off after they overlook their loyalty playing cards, as it’s now robotically linked to their fee card. However, it saves retailers from spending cash and creating an app to trace their loyalty factors.
One other outstanding discovering we got here throughout by way of our 2022 Retail Report is that buyers within the UAE maintain in-store buying experiences very near their hearts. 83% of them confirmed that they’re extra doubtless to purchase from retailers that use know-how to enhance their buying expertise. From limitless aisles the place prospects can test extra inventory for house supply, to providing new methods to pay by way of QR codes or cellular fee terminals, the potential is limitless.
We’re witnessing the identical factor taking place within the UAE hospitality trade. 67% of friends affirm that know-how can enhance their eating expertise. However what improvements ought to accommodations give attention to? CitizenM Lodges is an effective instance of a enterprise that implements technological improvements to enhance the visitor expertise. They used our all-in-one fee platform to tokenize fee playing cards with full safety, permitting friends to maneuver across the lodge with ease and comfort. Company can merely use their room card to pay for drinks and meals on the bar or restaurant with out having to current their card, enter a code or signal an bill.
In different phrases, suppose earlier than you spend money on new options. Do not implement new technological improvements only for the sake of innovation. Discover out what your consumers’ ache factors are and solely then spend money on options that may truly profit your consumers. Take Adyen for instance, we consider within the energy of innovation and integrating new options to assist companies develop: nevertheless, we first hearken to our retailers’ wants after which implement accordingly, and that is how we develop our platform efficiently.
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