Valtech collaborated with Mandarin Oriental Lodge Group to launch a brand new digital expertise. Mandarin Oriental had the foresight to take a position early and lead the trade in getting ready extra customized digital experiences to satisfy the elevated demand from vacationers post-Covid, which is predicted to proceed to develop sharply by way of 2026. Partnering with Valtech to carry its presence on-line within the coronary heart of the pandemic led to an preliminary relaunch in time for the primary improve in journey in December 2021. This shortly confirmed outcomes; common income per reserving elevated by over 40% and engagement behaviors elevated by over 10%.
Mandarin Oriental and Valtech have now accomplished the most important relaunch of Mandarin Oriental’s websites for all its international areas, together with the UAE, the place it owns and operates flagship properties in Abu Dhabi and Dubai, to satisfy the continued progress in journey demand forward of opponents in trade. ; the brand new on-line presence improves the visible expertise and move for vacationers, all supported by the re-platforming of the positioning at Sitecore. This extra funding prolonged the success of the brand new digital expertise, with figures from the total relaunch displaying year-over-year will increase in natural visitors (90.8%), distinctive guests (17%) and income (42%).
“We’re excited to companion with Valtech to assist us understand our imaginative and prescient, forward of the return of extra post-Covid visitors to our properties, to create a very customized, mobile-first expertise that highlights the identical luxurious and customer-focused method to the client. anticipated from our resorts”, mentioned Peter Norris, Vice President of Digital at Mandarin Oriental. “Valtech’s experience has made the transformation simple, elevating Mandarin Oriental’s digital expertise to a stage the place we’re already seeing an thrilling improve in buyer engagement and reserving worth.”
The UAE hospitality trade has seen a robust restoration to 2022 as complete lodge visitors within the first half of the 12 months elevated by 42% to achieve 12 million. In Dubai occupancy charges till 2022 averaged a powerful 76%. To fulfill this strong restoration, Mandarin Oriental has had the foresight to guide the hospitality trade by providing visitors a singular, one-of-a-kind expertise throughout each bodily and digital properties. For Mandarin Oriental, this implies fully redesigning and re-platforming its on-line presence, providing guests and clients the identical sense of luxurious and devoted service from the second they enter the brand new web site, all through the reserving course of and even into the affirmation course of they obtain throughout their keep on the properties.
“Our partnership with Mandarin Oriental has been extraordinarily rewarding”, mentioned Lori Esposito, VP, Head of Shopper Companies at Valtech. “In our newest collaboration, we got down to construct a web-based expertise that actually showcases the breadth and distinctiveness of such a fantastic model, whereas prioritizing the enhancement of the complete buyer journey as Mandarin Oriental welcomes vacationers again to their properties. We sit up for persevering with to work with Mandarin Oriental as we assist them – and their clients – navigate at present’s period of digital innovation.“.
“Mandarin Oriental is a world icon within the luxurious lodge phase and has at all times strived to ship a legendary buyer expertise throughout all its channels,” mentioned Kareem Monem, regional common supervisor at Valtech MENA. “What makes this journey so distinctive is that Mandarin Oriental administration noticed previous the challenges that Covid introduced and invested in progress – a choice that’s paying off tenfold at present. Valtech is proud to have been an integral a part of Mandarin Oriental’s digital expertise transformation journey and appears ahead to extra successes collectively.”