It is solely been just a few days because the 2022 version of Watches and Wonders got here to a detailed in Geneva, with a bunch of recent merchandise offered by a number of the world’s main watchmakers.
Amongst them was IWC, which this yr devoted itself to its Pilot watch assortment. They launched two new Prime Gun Pilot ceramic chronographs in addition to the brand new Pilot’s Watch Chronograph 41 Prime Gun Ceratanium.
Nearer to residence, right here within the UAE, IWC has opened a brand new flagship boutique at Dubai Mall.
It’s the first IWC retailer on the planet devoted completely to the Large Pilot assortment and consists of an interactive journey by way of the model’s watch universe.
However the star attraction of the 313 sq m boutique is the Mercedes-AMG F1 W12 E Efficiency Formulation One racing automotive that IWC model ambassador Lewis Hamilton drove final yr.
In the course of the 2022 season, guests to the boutique can even participate in a particular F1 augmented actuality expertise.
Industrial-style delivery containers are on show for a design code that follows the trail of the Large Pilot watch. The watches themselves are positioned in glass-free show instances to supply a extra tactile product expertise.
The central show space of the festive boutique options the Mercedes F1 automotive. The watchmaker lately prolonged its multi-year partnership with the Mercedes-AMG Petronas Formulation 1 workforce, which gained the Constructors’ championship final yr.
Throughout the boutique, there may be additionally a Large Pilot cafe. In the meantime, the engineering wall showcases the craftsmanship that goes into watchmaking. A broadcast studio has additionally been constructed into the boutique and is the place IWC specialists will present prospects with their experience on the most recent timepieces for their very own collections.
Guests can even go to the 360° VIP cinema the place, along with viewing the most recent collections, they’ll watch Formulation 1 races and take a guided digital tour of the IWC manufacturing middle.