Anita Joseph met Ruedi Nauer, CEO at DICOTA, to seek out out what makes the corporate a frontrunner in high quality and sustainability.
Tinform us about Dicota and the way it took place. What’s its USP in a market that’s aggressive and dynamic?
Dicota was based in 1992 in Germany. We’ve very robust German roots and heritage and we even have individuals from Germany as group companions. The Dicota model is well-known for German high quality, engineering and performance, because it has now change into much more necessary for our clients to really rely on the transport answer they use. Work is extra cell than ever, particularly after COVID. As we speak, individuals work from anyplace and wish to carry their cell gadgets in a classy but purposeful means. We guarantee that not solely the {hardware} is secure, but in addition the information on it, and that the product is safe and versatile to make use of anyplace, as a result of these days clients are discerning – they know the distinction between a premium product and a random one . one.
One other of our USPs is that we provide a lifetime guarantee to our clients. There’s additionally our uncompromising deal with high quality. There’s a normal perception out there that high quality occurs by default, however it’s not. High quality is simply the essence of the passionate love you set right into a product and its manufacturing, and that begins proper from the manufacturing stage.
DICOTA additionally prides itself on the way in which it builds completely different markets. We’ve constructed long-lasting partnerships around the globe, not solely with main line distributors, but in addition with smaller native distributors. We additionally cope with resellers. This is a vital facet for us as we’re solely about 65 individuals within the DICOTA group and subsequently rely and depend on a robust partnership with our distributors and resellers.
Digital transformation is on the quick observe proper now. How does Dicota assist clients go digital, particularly given the character of the merchandise it has?
There are a number of facets. It isn’t simply in regards to the bag, which protects the product, we additionally added some new merchandise to our portfolio, for instance, the privateness filter, which protects clients’ screens from being learn by different individuals if they’re in a public place or utilizing transport public, such because the subway, prepare or airplane. Charging is one other concern for individuals who work from anyplace, as they run out of batteries sooner or later and are all the time in search of methods to get their automobiles going. So we provide docking stations, cell equipment, and many others. Briefly, we’re a one-stop procuring middle for our clients – not simply the top clients in a retail retailer, but in addition for our B2B resellers. So, it turns into very quick and simple for our companions to get the appropriate product from DICOTA.
We have added extra merchandise not too long ago – we have discovered that charging and syncing tablets in faculties is a scorching subject. Tablets that kids use for studying must be charged effectively and saved safely. So, we’ve launched some merchandise that meet this want, corresponding to charging cupboards.
Inform us about a number of the sustainable practices your organization makes use of to make sure it stays inexperienced.
Sustainability will not be solely a mission, we additionally contemplate it a duty to maintain the planet and guarantee a wholesome and secure future for our youngsters. Actually, sustainability has been on the coronary heart of our operations for over 10 years. We had been the primary movers, and immediately, round 95% of our product portfolio is produced from recycled supplies, making us the chief and no 1 alternative.
Actually, we remodeled 1.4 million luggage from PET bottles – as much as 12 million bottles had been recycled, which is critical by way of clear power emissions. For us, that is only the start. This can be a good first step, however we can’t cease there. Extra to return. We consider that the identical ardour must be given to the social facet – within the manufacturing course of and other people. To this finish, we’ve developed a really robust relationship with our suppliers to make sure that the sourcing course of meets international requirements. So we’re sustainable, not solely with our operations, but in addition with our sources.
