RIYADH: The expansion of the restaurant business has resulted in a major quantity of meals waste on the finish of the day, posing a problem for restaurant homeowners.
A gaggle of younger Saudi entrepreneurs created an app known as Barakah to assist forestall meals waste by creating an surroundings for eating places to tell shoppers about offers on cooked meals.
Rabah Habiss, one of many app’s co-founders, stated: “Barakah is a Saudi start-up that goals to harness innovation and social consciousness to sort out meals waste in eating places, bakeries, motels and grocery shops by providing a reduction on surplus of products. by an revolutionary real-time cell utility.”
The app helps companies improve their income and permits them and their prospects to take part within the world motion towards meals waste.
“What sparked this concept is that we recognized an ongoing downside within the meals service business; consumable contemporary meals being thrown away. These are meals that buyers can take pleasure in guilt-free and meals that eating places can nonetheless promote, all whereas serving to to scale back our carbon footprint,” Habiss stated.
Startup founders Abdulaziz bin Saud, Munira Almuammar, Rabah Habiss have been motivated to create Barakah by a dedication to sustainability and a need to handle the widespread and systemic downside of meals waste.
“We did market analysis and located that 40% of all meals is wasted. In financial phrases, this quantities to $1.2 trillion globally and SR 40 billion in Saudi Arabia. One other important issue influencing the initiative was our Islamic teachings, which emphasize the worth of preserving meals reasonably than throwing it away.”
Barakah has an impression that goes past monetary financial savings and elevated revenue; fosters a way of neighborhood and environmental stewardship, making it easy for each companies and people to be extra environment friendly and sustainable.
The app went dwell in chosen areas of Jeddah this month, with many native eating places partnering with the app, similar to COZ, Biscotti Amna Bakery, Broots, Meraki and extra.
The app will develop to the Kingdom within the subsequent few months, aiming to cowl main cities in Saudi Arabia by the tip of 2022.
“We wish each companies and shoppers. For corporations, we work with eating places, bakeries, cafes, motels, buffets and grocery shops to place their surplus on the map, producing an untapped supply of revenue for our suppliers. For shoppers, our app appeals to discerning and environmentally acutely aware prospects,” Habiss added.
