GfK, has performed in depth shopper life analysis, revealing invaluable insights into the considerations, preferences and habits of shoppers within the UAE. 
The research sheds mild on the principle considerations of UAE shoppers, their altering way of life priorities and their expectations from manufacturers and firms.
These findings have important implications for companies working within the area.
Based on Rahul Dixit, Head of Advertising and marketing and Client Insights – MENA, GfK, “By incorporating these actionable suggestions into their methods, manufacturers and leaders can higher align their choices with the evolving wants and expectations of UAE shoppers.
It will permit them to distinguish themselves out there, construct stronger connections with their audience and drive long-term success.”
GfK will unveil the Client Life Research 2023 at its upcoming Insights Summit in Dubai on Could 31, the place trade stalwarts resembling Hatem Dowidar, Group CEO at e& Group, Gonzalo Garcia VillanuevaInternational CMO at GfK, Shashank Sharmagovt director and basic supervisor at Lenovo, Omar SahebCMO at Samsung MENA, Mohamed Dhedhiassociate at AT Kearney and plenty of others will communicate on the occasion.
High considerations of UAE shoppers
Based on the research, the principle considerations of UAE shoppers embody inflation, recession and unemployment, in addition to the price of healthcare. Some 38% of respondents expressed concern about inflation and excessive costs, underscoring the rising concern round it.
Moreover, 25% of respondents cited recession and unemployment as main considerations, reflecting the necessity for financial stability and job safety. As well as, 17% of shoppers recognized the price of well being care as a urgent challenge, emphasizing the significance of accessible and inexpensive well being care companies.
Altering priorities
The research additionally revealed attention-grabbing insights into the approach to life decisions of UAE shoppers. A big 47% of respondents reported partaking in day by day or frequent train to keep up health.
This discovering suggests a robust deal with well being and wellness amongst UAE shoppers, presenting alternatives for manufacturers within the health and wellness industries. As well as, 51% of respondents indicated that they interact in non-grocery buying a minimum of as soon as every week, highlighting the significance of retail experiences past important purchases.
Noteworthy shopper behaviors
The Client Life research highlighted a number of shopper behaviors which have notable implications for UAE manufacturers and firms. For instance, 33% of respondents reported that they watched sports activities occasions day by day or often reside on TV or by way of varied streaming companies, apps or on-line platforms.
This represents a possibility for firms within the sports activities and leisure sectors to have interaction with shoppers by way of digital platforms. Moreover, 31 % of respondents expressed a desire for buying second-hand gadgets over new, whereas 38 % reported switching from title manufacturers to inexpensive options.
These findings recommend a rising development of price consciousness and sustainability amongst UAE shoppers, encouraging firms to contemplate different enterprise fashions and inexperienced practices.
Evolving Private Selections
The research additionally revealed that UAE shoppers are discerning of their alternative of manufacturers. A big 48% of respondents stated they spend appreciable time researching manufacturers earlier than making main purchases, indicating the significance of constructing model credibility and belief. Moreover, 43% of shoppers emphasised the significance of buying well-known manufacturers as a result of their perceived reliability and high quality.
This discovering highlights the significance of brand name popularity and the potential for firms to capitalize on model loyalty.
Moreover, the research uncovered insights into the will for private wellness and leisure amongst UAE shoppers. Some 42% of respondents expressed the significance of indulging or pampering themselves recurrently, whereas 65% emphasised the significance of their houses as personal retreats for leisure and rejuvenation.
These findings recommend a possibility for manufacturers and firms to reply to shoppers’ wishes for self-care, customized experiences and merchandise that improve their dwelling areas.
General, the GfK Client Life research offers helpful insights into the considerations, preferences and habits of UAE shoppers.
UAE manufacturers and firms can leverage these findings to higher perceive and reply to the evolving wants and expectations of their audience.
By aligning their choices to recognized traits and values, firms can set up significant connections, increase buyer satisfaction, and foster long-term loyalty.
