You will have a background in consulting at Bain and in addition in trend. How did this result in Terrasuya?
I discovered the proper intersection between the 2 issues I really like: being part of constructing an organization that works as a optimistic pressure in our communities, whereas creating fashionable on a regular basis equipment and making them accessible to everybody. I felt the time was proper after years of advising within the area and eventually determined to take the leap.
There are a number of manufacturers of jewellery and equipment out there. Why did you determine to start out one other one?
That is proper, there are lots of totally different manufacturers. However there’s all the time room to introduce new concepts in a unique and higher approach. With Terrasuya, we attempt to construct a local GCC model that comes with cultural components into the corporate’s DNA. On prime of that, we additionally see a window to design and promote fashionable equipment in an reasonably priced section. Up to now, manufacturers within the GCC are predominantly worldwide, lots of which deal with the upper worth ranges.
What are a few of the core collections from Terrasuya?
Our core assortment combines earrings, bracelets and necklaces handcrafted in gold vermeil. A lot of the items have been designed with a minimalist orientation. As we develop, we glance to introduce bolder items, incorporating native components and inspiration from our environment. I feel this can turn out to be extra obvious with our subsequent assortment – which might be pearl oriented. We’re very enthusiastic about this launch later this yr.
What’s your method to sustainability?
We take a look at sustainability in several layers, with the product on the middle. That is the place we’re at present focusing, by designing high quality merchandise that last more, whereas additionally attempting to advertise a quality-oriented mindset, slightly than continuously pushing quantity by means of reductions. For us, actual sustainability begins with addressing product life and the way we ‘eat’. As well as, we solely work with manufacturing companions chosen based mostly on native certifications that require compliance with excessive sustainability requirements. Nevertheless, we’re nonetheless a younger model and at this scale it is vitally tough to manage each step of the worth chain.
What’s the measurement of your operations in the intervening time?
We’re nonetheless initially of our journey with the model being launched in early 2021. Our focus is to offer one of the best buyer expertise within the GCC. We provide free supply to UAE and Saudi Arabia at present with identical day supply in Dubai. As we develop, we may also take a look at new markets outdoors the area – we’re already seeing traction in a few of the bigger European markets. At this time we promote principally by means of on-line channels – primarily our web site – however we’re additionally trying to develop offline by means of retail companions within the GCC.
What are a few of the foremost challenges you face when attempting to scale Terrasuya?
Discovering new methods to succeed in prospects at a decrease value is likely one of the foremost challenges for any on-line oriented enterprise at present. Within the final decade, now we have seen many success tales using the wave of influencers and/or varied digital advertising channels. Many of those channels have now turn out to be saturated, with costs rising considerably, additional accelerated by the coronavirus [pandemic]. We’re engaged on a five-year roadmap – with the ambition to develop Terrasuya into a world model.