Burberry Group has appointed former Bottega Veneta inventive chief Daniel Lee to succeed chief designer Riccardo Tisci, who’s leaving the British trend label after 5 years.
Tisci’s departure completes a altering of the guard on the high of the luxurious retailer and comes lower than per week after chief monetary officer Julie Brown introduced she was leaving to hitch drugmaker GSK in the same position.
Lee will be part of as inventive director in early October, the corporate mentioned in an announcement Wednesday. He’ll current his debut assortment at London Vogue Week in February and can report back to Versace veteran Jonathan Akeroyd, who grew to become chief govt of Burberry in March.
Burberry shares have been up as a lot as 3.7 p.c in London early Wednesday.
Yorkshire-born Lee beforehand labored underneath Phoebe Philo at Celine and reinvigorated Bottega Veneta, giving the traditional model identified for woven leather-based equipment a extra cutting-edge really feel, staging trend exhibits in edgy locations like Berlin and Detroit.
He left Bottega Veneta for undisclosed causes after his final present in Detroit after lower than 4 years within the position.
Akeroyd is ready to unveil his new technique for the British trend firm in November and Lee will probably be a key a part of his plan.
When Tisci joined Burberry, he had simply completed a profitable 12-year stint at Givenchy, the place he was identified for his night robe designs. He was hailed as a key a part of former CEO Marco Gobbetti’s technique to take Burberry to the following degree.
Tisci tried to make the model extra seen by inserting a monogram brand on merchandise, together with luggage, a recipe that has labored for different manufacturers similar to Louis Vuitton.
Nevertheless, the corporate has been sluggish to reintroduce exhibits carried out in entrance of a stay viewers following the pandemic lockdown. Tisci introduced its first males’s and ladies’s collections in March, whereas French luxurious rivals have rescheduled most stay exhibits in 2021.
On Monday, Tisci unveiled his newest Spring Summer time 2023 assortment in a London warehouse. The present had been postponed because of the interval of mourning following the funeral of Queen Elizabeth II.
“Tisci has been at Burberry for 5 years and all through his tenure we have now discovered that his designs haven’t resonated strongly on social media and gross sales development for Burberry has been weak in comparison with friends,” mentioned Jefferies analysts led by Flavio Cereda in a notice. “Nevertheless, a brand new advert provides one to 2 years to the model reset timeframe.”
