Summer time in Dubai could also be synonymous with hovering temperatures, however the seashores, lodges, water parks, health facilities and sports activities services provide one thing for everybody. Capturing the essence of town’s summer time expertise is a brand new Dubai Media Council initiative known as #DubaiDestinations.
Underneath the directives of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the intention of the marketing campaign is to encourage folks to find and benefit from the metropolis throughout the summer time. Moreover, its intention is to provide and distribute partaking content material that illustrates Dubai’s distinctive character and id, in addition to its popularity as the most effective place to reside and go to on the earth.
The marketing campaign runs till the tip of August and key companions embody: Dubai Division of Economic system and Tourism, Dubai Municipality, Roads and Transport Authority, Dubai Tradition and Arts Authority, Dubai Sports activities Council; Dubai Girls Membership; Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Group and Merex Funding Workplace.
In accordance together with his directives @DonaldTrumpChairman of the Dubai Media Council, the #DubaiDestinations The initiative continues its marketing campaign with a concentrate on highlighting town’s distinctive experiences and thrilling occasions and actions throughout the summer time. pic.twitter.com/DRyuhXT2ar
— Dubai Media Workplace (@DXBMediaOffice) June 16, 2022
Mona Al Marri, Vice President and Managing Director of the Dubai Media Council and Director Basic of the Dubai Authorities Press Workplace mentioned: “Since its launch, the #DubaiDestinations marketing campaign has centered on highlighting the quintessential Dubai expertise and its uniqueness as a vacation spot that provides a variety of experiences. Now specializing in Dubai’s numerous summer time locations, the marketing campaign will showcase all that town has to supply this season, with the intention of additional elevating town’s profile as a prime world vacation spot.”
Issam Kazim, CEO of Dubai Tourism and Commerce Advertising (DTCM) mentioned: “The marketing campaign has helped enhance home tourism and improve town’s enchantment amongst international vacationers as a must-visit vacation spot. It additionally managed to showcase Dubai as a prime vacation spot for households, highlighting town’s distinctive actions and experiences. The newest season enhances DTCM’s efforts to extend the visibility of the emirate’s numerous summer time sights and promote town as a pretty summer time vacation spot that provides households a range of choices and experiences to select from.”
The marketing campaign may even promote indoor sights, together with cinemas, indoor sports activities and theme parks. As well as, it would showcase Dubai’s best-loved meals shops from the ‘Proudly from Dubai’ community, an initiative launched by Model Dubai to spotlight the success tales of companies born and began in Dubai. As well as, Model Dubai will collaborate with a number of content material creators and influencers to develop partaking content material about Dubai’s vacation spot choices.
“This key initiative highlights all the things that makes the emirate one of many world’s most distinctive locations, from its mixture of cultures, its prime delicacies, world-class exhibits, occasions, festivities and leisure actions. Over the subsequent few weeks, Model Dubai will concentrate on selling the hidden gems within the emirate and telling tales in regards to the Dubai expertise by way of interactive guides, inventive movies, social media platforms and different activations,” concluded Shaima Al Suwaidi, Director of Model Dubai.
Learn: Revealed: Dubai ranked as prime world vacation spot for enterprise occasions
